02 · Scale it

Scale it.
You’ve got 1 that works and you want 5, 10 or 50.

I plan it month by month, then I lead it: sites, design, build, openings, team, marketing. I bring in the agents, designers and builders I trust and run them for you, so nobody’s left asking whose problem it is.

One condition: the money’s there to back it. Roll out a site that doesn’t work yet and you just open the problem in more places.

I’ve run the business you’re trying to build.

How it starts

  1. The Read. 1 day on site, all 4 lenses. One page on what I’d change first and what it’s worth.
  2. The Sprint. 3 days in your business. Within 5 working days you get the Verdict, 4 costed options and a 90 day plan, presented once, with 1 round of questions.
  3. The Fix. I stay in the building and lead the plan through, whether it’s a turnaround or a scale up. 3 to 9 months, with a checkpoint in week 4.

Whichever it is, start with a day. Or 3 days, and the truth.

The record

A food hall group
The strategy to take it from 3 sites to 10. It’s now opening across the UK.
A £200m flagship
6 food and drink concepts opened at once.
20+ openings
Across my career, 5 of them at Coppa Club.
Brands into the UK
US, German and Korean brands brought into the UK.
The people
An operations team built from 0 to 7, with zero GM and operations attrition over 3 years.
The money
Led the operations behind a £25m AIM placing.

Advice costs you money. I make it.

Questions

When is a hospitality brand ready to scale?

When 1 site works and the money’s there to back the next ones. If either isn’t true yet, that’s the first job, and the Sprint will tell you which.

Do you do the design and build?

I bring in the designers, agents and builders I trust and run them for you. I’m not the designer. I’m the one making sure the design sells, the build opens on time and the team’s ready on day 1.

Can you take a restaurant brand international?

I’ve brought US, German and Korean brands into the UK, and run hospitality in London, New York, Hong Kong and the Middle East.

How does a scale up start?

With the Sprint: 3 days in the business. For a scale up, the 90 day plan becomes the month by month plan to 10.

Stuck, scaling, or leaving money on the table?

Email me at gary@digby-fox.co.uk or message me on LinkedIn. Or book a call. Not sure which you need? Take the test.