What I collect, why, who else touches it, and how to get it changed or deleted.
Who I am
D&F Consultancy Ltd, trading as Digby + Fox. Registered in England and Wales, company number 16564542. Registered office: c/o Black Fox Advisers Limited, Fletchers Business Centre, Grendon Road, Polesworth, Tamworth, B78 1NS.
I decide how your information is used, which makes Digby + Fox the controller under UK data protection law. Questions go to gary@digby-fox.co.uk.
What I collect and why
If you sign up for Anything But Beige: your email address, your name if you give it, and anything else you choose to tell me on the form, such as your role, your company and how many sites you run. I use it to send you the newsletter and to understand who reads it. The basis is your consent. Every email has an unsubscribe link.
If you email me, message me, meet me or fill in a form on this site: your name, contact details, company and what you tell me. I use it to reply, to keep a record of our conversations, including notes and recordings of meetings, and to follow up on work you may want. The basis is my legitimate interest in running the business, which I only use in ways you would reasonably expect.
If you take the Fix, scale or grow test: your answers, your scores, your name, email, company, role and number of sites. I use them to show your result and to follow up on work you may want. The basis is my legitimate interest, as above. Your answers are stored with Cloudflare. You only get the newsletter if you tick the box.
If you engage with my LinkedIn posts: the public details LinkedIn shows, such as your name, role and company, so I know who is reading and can get in touch. The basis is the same legitimate interest.
If you buy from me: what is needed to take payment and issue an invoice. The basis is our contract and my legal duty to keep accounts.
If you visit this site: Cloudflare Web Analytics counts visits without cookies and without identifying you.
I never sell your information.
Who else handles it
These companies process information on my behalf, under contract, and only for the purposes above:
Beehiiv, which sends the newsletter.
Google Workspace, for email, calendar and files.
Cloudflare and Google Firebase, which host and measure this site.
Stripe, which takes payments.
Plaud, which records and transcribes meetings.
Anthropic, whose Claude tools help me prepare, write and keep my records.
Apify, which collects public engagement with my LinkedIn posts.
Black Fox Advisers, my accountants.
Some of them are based in the United States. Where information leaves the UK, it is protected by the safeguards UK law requires.
How long I keep it
Newsletter details until you unsubscribe. Business contacts and conversations for as long as they are relevant, and no more than 6 years after we last spoke. Accounting records for 6 years, as the law requires. Sooner if you ask, unless the law says otherwise.
Your rights
You can ask to see the information I hold about you, to correct it, to delete it, to move it elsewhere, or to object to how I use it. You can withdraw your consent to the newsletter at any time. Email gary@digby-fox.co.uk and I will answer within a month.
If you are unhappy with how I have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.