About

Gary Digby.
Hospitality consultant and founder, Digby + Fox.

25 years running hospitality: restaurants, bars, hotels, food halls, luxury retail and multi site brands, in London, New York, Hong Kong, the Middle East and APAC.

I’ve sat on 3 boards, led the operations behind a £25m AIM placing, and opened more than 20 sites. Digby + Fox is how I work now. I get hired for 3 things, and every one of them ends in money: Fix it, Scale it and Grow it.

£100m+

of sales run

£200m

of projects delivered

£10m+

of sales found and grown

20+

openings

Where the record comes from

Coppa Club

Sent in on a 3 month secondment to turn round Tower Bridge, stayed 3 years as Head of Operations. Revenue up 22% to £50m.

Mitchells & Butlers

Inherited a district ranked 176th in the country. Top 10 within 12 months.

Partnerships

Sourced and signed global partnerships with the Premier League, Bayern Munich, the Bundesliga and Box to Box Sports. £3m+ of co branded revenue with Aston Martin, Amex, F1 and Mercedes.

How I work

The offer, the team, the guests and the space. Restructuring firms send accountants. Consultancies send strategists. Design firms send designers. Nobody sees all 4 at once. I do. I read all 4 in a day, go deep in 3, then stay to fix it, scale it or grow it.

Brands I’ve worked with

Time Out Market, Harrison, Restoration Hardware, Bayern Munich, Blend Family, The FA, Coffee Service, Kolamba, Premier League, Bundesliga, Sega, Sideways AI, Coppa Club, Mitchells & Butlers, Burgermeister, Paris Baguette, Pizzarova, Olympia London, Lightspeed.

On stage, in print

Keynotes, panels, a Propel column and the podcast: everything I’ve said in public. And every second Sunday, Anything But Beige.

Stuck, scaling, or leaving money on the table?

Email me at gary@digby-fox.co.uk or message me on LinkedIn. Or book a call. Not sure which you need? Take the test.