Advice costs you money. I make it.
£100m+ of sales. 1,000 people. London, New York, Hong Kong, Middle East.
I’ve already run the business you’re trying to build.
Food halls · Restaurants + bars · Coffee · QSR · Stadia + venues · Competitive socialising · Luxury retail · Hotels · Members’ clubs
Most founders I sit with have paid for advice that changed nothing.
So I get hired for 3 things, and every one of them ends in money.
Scale it
You’ve got 1 that works and you want 5, 10 or 50. I plan it month by month, then I lead it: sites, design, build, openings, team, marketing. I bring in the agents, designers and builders I trust and run them for you. 1 to 10 in 12 months, if the money’s there to back it.
Fix it
It’s gone wrong, and nobody inside can tell you why. I’ll spend 3 days in your business and tell you what’s actually wrong and what it’s costing you. Then I stay and lead it, or run it alongside your team.
Grow it
The money most operators never go after. Partnerships, sponsorship, co branded revenue. I sourced and signed global partnerships. I’ve brought in £5m+ of co branded revenue with Aston Martin, Amex, F1, Mercedes, Premier League, Bayern Munich and the Bundesliga.
Whichever it is, you start the same. 3 days, and the truth.
How it works
The Sprint
3 days in your business. Within 5 working days, you get the Verdict, 4 costed options and a 90 day plan, all presented once, with 1 round of questions. The fee is credited in full against the Fix if you carry on within 30 days. For a scale up, the 90 day plan becomes the month by month plan to 10 sites.
The Fix
I stay in the building and lead the plan through, whether it’s a turnaround or a scale up. 3 to 9 months, with a checkpoint in week 4.
After
Board and non executive support once the Fix is done, if you want it.
Scale it. Fix it. Grow it.
The read
Nobody sees all 4 at once. I do.
I read all 4 in 3 days, then stay to scale it, fix it or grow it.
Proof
Proof
“He is a hands on, roll up your sleeves partner that gets results. If you are looking to grow, pivot, or sharpen your offer, Gary is the one you call.”Yishay MalkovManaging Director, Soho House UK + Europe
“He understands not just how to run great venues, but how to build brands, lead teams, and create spaces that genuinely connect with people.”Sue WalterCEO, The Roof Gardens
“Gary is the kind of operator every CEO wants in their corner… No fluff, no ego, just sharp insight, relentless focus, and an ability to turn complexity into clear commercial wins.”Adam QuinnDirector, Nexus
About
Gary Digby. Hospitality consultant and founder, Digby + Fox.
25 years running hospitality: restaurants, bars, hotels, food halls, luxury retail and multi site brands, in London, New York, the Middle East and APAC.
Listen: The Truth About Hospitality Operations, on Captive Conversations, The Hospitality Podcast.
Brands I’ve worked with
New York + Global2026
UK + Europe2025/26
USA + Oxfordshire2024
USA + Global2026
UK2025
Global2026
UK2026
London2026
USA + Global2026
USA + Global2026
UK, Europe + USA2024
UK2025
UK2022
South West UK2018
UK2025
UK + Europe2025
Bristol, UK2026
London2025Partners
Questions
What does Digby + Fox do?
I get hired for 3 things, and every one of them ends in money. Scale it: you’ve got 1 that works and you want 5, 10 or 50. Fix it: it’s gone wrong, and nobody inside can tell you why. Grow it: the money most operators never go after, from partnerships, sponsorship and co branded revenue.
What do you actually look at?
The offer. The team. The guests. The space. Nobody sees all 4 at once. I do. I read all 4 in 3 days, then stay to scale it, fix it or grow it.
Which businesses do you work with, and where?
Food halls, restaurants and bars, coffee, QSR, stadia and venues, competitive socialising, luxury retail, hotels and members’ clubs. 25 years running hospitality in London, New York, Hong Kong, the Middle East and APAC.
How does it start?
Whichever it is, you start the same. 3 days, and the truth. The Sprint is 3 days in your business. Within 5 working days, you get the Verdict, 4 costed options and a 90 day plan, all presented once, with 1 round of questions.
What happens after the Sprint?
The Fix. I stay in the building and lead the plan through, whether it’s a turnaround or a scale up. The Sprint is credited in full against the Fix if you carry on within 30 days.
How long does the Fix take?
3 to 9 months, with a checkpoint in week 4. After that, board and non executive support once the Fix is done, if you want it.
How fast can you scale a group?
1 to 10 in 12 months, if the money’s there to back it. I plan it month by month, then I lead it: sites, design, build, openings, team, marketing.
How do I get started?
Book a call. Give me 30 minutes. I’ll tell you if you’re mad.
Scaling, broken, or leaving money on the table?
Give me 30 minutes. I’ll tell you if you’re mad.
Book a call