Innovating Hospitality
We help bold hospitality brands grow faster.
lead with clarity AND operate with strength, Strategy, people and tech, ALL in perfect balance.
Book your consultation
Not Just Consultants. Real Operators.
I’m Gary, founder of Digby + Fox and your hands-on partner in growth.
With 20+ years in senior leadership. I’ve built concepts, scaled brands, and led multi-site operations across the UK, Europe and Asia.
Now I help operators like you to move faster, think clearer, and lead stronger.
We bring big ideas, tight execution, and a people-first approach to every project.
Quick Stats
  • 30+ successful openings
  • Commercial turnaround expertise
  • Trusted by groups, independents, and challenger brands
  • Led £200m projects
  • We offer strategic hospitality consulting across sales, design, brand, ops, tech, culture, and project delivery.
  • We're built for growth and powered by experience and AI.
Where Strategy Meets Execution
We align your vision with practical delivery. Whether you're scaling, repositioning, or starting from scratch. We help you do it right from day one.
Vision + Growth Strategy
Vision + values discovery
Sales strategy + forecasting
Brand, market, and growth planning.
Brand, Menu + Guest Innovation
Brand voice + positioning
Menu strategy, engineering + guest journey mapping.
Profit maximisation
Operations + Tech Optimisation
Operational audits + SOPs
Tech stack reviews + AI tools
Efficiency mapping across teams + systems
Culture, Leadership + Talent
Great hospitality starts with great people.
Leadership coaching + team alignment
Culture reset + values activation
Talent matchmaking + smart recruitment
Executive Introductions
Project Launch + Delivery
Build the future, on time and on budget.
New openings + rebrands
End-to-end project management
Contractor + supplier coordination
Consulting That Works Like You Do
One-off project sprints
Focused interventions to solve specific challenges or unlock opportunities quickly.
Monthly growth support
Ongoing strategic partnership to drive sustainable growth and operational excellence.
Brand or venue build-outs
End-to-end support for new concepts, from ideation through to successful launch.
Leadership and hiring support
Building stronger teams and developing leadership capabilities across your organisation.
We flex to match your workflow and ambition. Whether you need a one-off boost or full support, we've got the model to suit.
Let's Talk Growth
Book Your Free Call
Schedule a 30-minute strategy session with no obligations
Got a challenge or big idea? Let's unpack it together.
No pitch. Just 30 minutes of fresh insight and strategic input tailored to your business.
Our Service Packages
The Growth Reset
Strategy, brand, and leadership sprint to break through blocks.
  • Best for independents or underperforming venues
  • From £2,500
Vision alignment
  • 3 day on site audit
  • Detailed vision next steps and brand identity
  • From £1500
The Opening Blueprint
Concept creation, planning, delivery, project leadership and launch and post opening support.
  • POA 12 - 20 weeks
Scale-Up Support
Monthly retainer for multi-site growth.
  • Includes ops, people, and strategy
  • From £1,000 per month
EXECutive introductions
High-quality talent hiring through our network
  • Flat fee or success-based
  • Guaranteed competitive rates v traditonal recruitment agencies
tech overhaul
Complete audit of current IT, booking and EPOS solutions
  • Industry leading options for an all one solution that works for you
  • Support during onboarding, training and revisit analysis
  • £1500-£4000
Hospitality Business Health Check
Not all hospitality businesses have big budgets
  • Startup Concept Toolkit - 1 day
  • Flat fee, gives you a basic concept brief, menu outline, and 2 follow-up coaching calls.
  • £650-£1000
Our Impact By The Numbers
30+
Successful Openings
New venues launched across the UK and Europe
20%
Average Sales Growth
Typical improvement for clients within first quarter
20+
Years Experience
Deep hospitality leadership expertise
100%
Client Satisfaction
Committed to delivering measurable results
25%
Cost Reduction
Complete review of all COGS + supply chain
Projects + Businesses
We help you clarify your vision and build robust growth strategies, comprehensive data-driven analysis, and actionable planning.
Our approach ensures your strategic direction is both ambitious and achievable.
Get In Touch
Ready to transform your hospitality business?
Reach out today for a conversation about how we can help you grow with confidence, lead with clarity, and operate with strength.